Privacy Policy

BESSEY believes that the privacy of its customers and consumers in general is extremely important. Consequently, BESSEY has adopted this Privacy Policy and will comply with the policy for all personal information submitted by consumers to BESSEY through any medium, including any of the BESSEY Web sites. By submitting personal information to BESSEY or using its Web sites or interactive banner ads, you signify your acceptance of this Privacy Policy. If you object to any of these terms, please do not submit any personal information to BESSEY. If you have additional questions or would like further information on this topic, please feel free to contact us at 1-800-828-1004.

1. What information does BESSEY collect?

BESSEY collects information such as your name, address, email address, telephone number, etc. that it needs to be able to contact its customers and other consumers who communicate with us. We also collect general statistical information voluntarily provided to us such as age, gender, household size, preferences and interests as well as information related to customer satisfaction surveys, customer purchasing habits and other purchasing information.

Consumers provide personal information about themselves to BESSEY in a variety of ways, for example, by registering BESSEY products that they have purchased, by seeking rebates or by participating in contests and other promotional programs sponsored by BESSEY. Consumers may provide this personal information to BESSEY in writing, over the telephone, by e-mail or through our Web site. BESSEY may retain all of the personal information provided to it. Our customers and consumers are under no obligation to provide any personal information to BESSEY. If you choose not to provide certain information however, you might not be able to request our products and services, participate in our programs or take advantage of some of the features on our Web sites.

2. What does BESSEY do with your information?

We use the information you provide to respond to your requests, to improve our services, to communicate with you, to permit you to participate in the contests, sweepstakes and other promotions we sponsor and to customize your experience on our Web sites. The information we learn from you also helps us better serve you and our other customers.

3. Does BESSEY share your information with other third parties?

We do not sell, rent, or trade your personal information to third parties. However, we may share personal information to a limited extent with our affiliates and business partners which we use in order to facilitate your purchase, the process of servicing your products, to help you exchange your products, to provide information about our family of brands and products which may be of interest and in general to better serve you. These companies may contact you directly with offers or personalized communications that might be of interest to you. We also may receive information about you from other outside sources and add it to our account information. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

BESSEY occasionally may buy or sell a business unit. In such event, BESSEY may transfer the corresponding information regarding our customers, including personally identifiable information and other data gathered from BESSEY Web sites. We may also retain a copy of that information.

BESSEY may also from time to time collect and share aggregate data about our sales, customers, internet traffic patterns, and other related information with respectable third parties. Such aggregated and statistical data does not contain personally identifiable information, e.g., your name. We may share this type of data, i.e., “75,000 people visited this webpage to participate in this promotion,” with our partners. Other than as set forth above, your personal information is not shared without your consent.

Please note that BESSEY will fully cooperate with any court order or other legal process and will provide your personal information to the extent required in any legal proceeding. We also release Web site account and other personal information when we believe such release is appropriate under our Conditions of Use and other agreements or to protect the rights, property or safety of our Web sites, their users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

4. What is the policy regarding BESSEY’s ownership of information?

All opinions, ideas, suggestions, and other feedback submitted to our Web sites may be used by BESSEY, without any restriction and free of charge, and nothing contained in this policy shall limit or otherwise affect such use.

5. Are there special considerations regarding information transmitted through the internet?

In addition to the general provisions of this Privacy Policy, the following applies to personal information acquired by BESSEY through its Web sites.

When you visit a BESSEY Web site, we receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use “cookies,” and we obtain certain types of information when your Web browser accesses our Web sites. We also receive and store any information you enter on our Web sites, for example when you sign up for the gift registry, or give to us in any other way.

Our Web sites allow you to contact us directly with questions or comments regarding our products, services, Web site, warranty registration, surveys, contests and other matters. This process requires you to give certain personal information so that we may address your inquiry. In addition, we may receive a confirmation when you open email if your computer supports such capabilities. This helps us make our emails more useful, focused and interesting. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive email or other mail from us, please adjust your customer communication preferences as discussed further below.

In an effort to continually improve our products and services, we may use your personal information to conduct BESSEY market research and on-line surveys. This may include contacting recent and/or past BESSEY customers and Web site visitors who have provided personal information to BESSEY. We may use your information to deliver information that is targeted to your interests and to describe new products, promotions or events.

Our web servers may automatically monitor the number of visitors, the average time spent on the site, the popularity of our Web sites, and any programming errors or failures on any of our Web sites in order to determine the effectiveness of the BESSEY Web sites.

We may add external links to other related Web sites. We try to link to only Web sites that maintain the same high regard for privacy on the Internet as we do; however, we are not responsible for and specifically disclaim the use that such linked sites make of personal information provided to them or the content that may be on such linked sites. Additionally, the existence of any external link does not suggest that BESSEY endorses the linked company’s, products or services. We recommend that you read the privacy policies of each site that you visit.

6. How do I stop BESSEY from contacting me via e-mail in the future?

If you have previously given your personal information to us and no longer want to be contacted by BESSEY via email, you may take yourself off of our distribution list by postal mail or by e-mail. You may also contact BESSEY to report changes, update your information or report any known or suspected privacy or security breaches or to submit privacy-related questions or complaints by contacting us at:

By Postal Mail:


Attn: Website Coordinator

1555 Bishop Street, Unit 6

Cambridge, ON N1R 7J4

By Email:

7. Will this Privacy Policy change?

BESSEY may change this policy at any time, so please review it periodically for updates. Our current Privacy Policy is available on line at or will be sent to you upon request directed to:

By Postal Mail:


Attn: Website Coordinator

1555 Bishop Street, Unit 6

Cambridge, ON N1R 7J4

Security: BESSEY uses industry standard security measures, such as encryption and firewalls to protect the security of BESSEY Web sites against the loss, misuse and alteration of the information under BESSEY’s control. However, no security system is impenetrable. BESSEY cannot guarantee the security of the Web sites or any information that is transmitted to BESSEY over the Internet. Also, any information that you include in messages you post to a public area on a BESSEY Web site, such as a product story, will be available to anyone with Internet access.